Perhaps the settlement between the parties prevents him from doing so. Although there isn’t much information available, it appears the case settled out of court with Jay-Z making a payment of an undisclosed amount (to keep it fair and balanced, there is a wrestling source and a hip hop source).Īs of yet, no word on whether Diamond Dallas Page will take action against Jay-Z’s trademark application. He also has already registered a version of the gesture (shown below) as a trademark for various clothing items.Īnd, come to think of it, he sued Jay-Z over the symbol years ago. Also, he refers to his symbol as the diamond cutter. He’s been throwing the roc since the ’90s:Īlthough his gesture is just a little bit different, with his fingers extended.
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But nobody can do it quite like Hov himself:Īlso worth adding to the list is professional wrestler Diamond Dallas Page. Everyone from Aaron Rodriguez, Fran Drescher, to Warren Buffet and others are documented roc-throwers. Whether due to Jay-Z’s popularity or due to the calorie burning benefits of raising your arms briefly, the symbol has become a bit ubiquitous in popular culture. Jay-Z’s record label is Roc-A-Fella Records, and using the hand symbol has come to be known as “throwing up the roc.” Music and fashion mogul Shawn Carter (also known as Jay-Z) recently applied to register the hand gesture below for entertainment services.Īccording to one origin story, the image of a diamond was meant as a reference to the slang term “rock” for diamonds. Even looking only at college football, there are registered marks for the color of a field, player uniforms, and fan chants.Īnd 2018 has already given us a new category: hand gestures. In the past, we’ve covered a variety of these types of trademarks, from colors to product shapes, to sounds and even the touch of a product.
This year, it is all about the non-traditional trademarks (i.e., something other than brand names and images).
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